22 July 2026

PATRÓN® Tequila Served Up A One-Day-Only Cocktail Parlor & Creamery Celebrating What's Not In Its Tequila

16 June 2026

Tequila CAZADORES® and Cristo Fernández Card the Real Fans of Fútbol

15 April 2026

Meet PATRÓN® 100: A 100 Proof Tequila Born From 100% Tahona Tradition

18 March 2026

PATRÓN® TEQUILA Unveils "The Perfect Pour," a Cinematic Collaboration with Acclaimed Director Guillermo del Toro

15 January 2026

PATRÓN® TEQUILA Toasts its Iconic Place in Music as the Official Tequila Partner of the 2026 Grammy Awards®

21 August 2025

PATRÓN® Tequila Reimagines its Iconic Bottle and Packaging for the First Time in 36 Years

12 August 2025

Boiler Room and PATRÓN Tequila Team Up to Champion Artists at the Top of Their Game with an Exclusive Series

9 July 2025

PATRÓN TEQUILA Launches "CENSORED TRUTH" Campaign, Pulling Back the Curtain on What's Really in Your Tequila

2 June 2025

PATRÓN® Tequila Joins Forces with Punjabi Music Powerhouse Karan Aujla, for an Iconic Collaboration

7 April 2025

PATRÓN El Alto® Introduces New Minis Just in Time for Festival Season

F1 LVGP Recap: Shaun White's F1 Vegas PATRÓN G.O.A.T. Circuit Takeover

25 February 2025

F1 LVGP Recap: Shaun White's F1 Vegas PATRÓN G.O.A.T. Circuit Takeover

25 February 2025

PATRÓN TEQUILA Launches "100% Additive-Free Tequila" Campaign Celebrating its Additive-Free History

1 September 2024

PATRÓN Cristalino Celebrates Música Mexicana and Future of Tequila in Launch Event

7 August 2024

PATRÓN Celebrates Summer with the Naturally Sweet and Smooth PATRÓN El Cielo

25 July 2024

Discover the Finest PATRÓN Añejo in a New Light: Introducing PATRÓN Cristalino

25 May 2024

PATRÓN El Cielo Shines Bright at F1 Monaco Grand Prix

8 May 2024

PATRÓN TEQUILA Announces Global Partnership with Formula One's Five-Time World Champion Racing Team

5 May 2024

PATRÓN TEQUILA Returns to the Miami Grand Prix and Celebrates Cinco de Mayo

9 April 2024

PATRÓN El Alto Takes Over Coachella and Stagecoach Music Festivals, Turning Coachella Valley into the #Patrondesert

1 April 2024

PATRÓN Brings Back PATRÓN XO Cafe for Limited Run, for April Fool's Day

1 February 2024

PATRÓN El Alto Toasts to Music's Biggest Week

1 December 2023

PATRÓN TEQUILA Makes its Mark During Art Basel Miami

3 November 2023

PATRÓN Tequila Introduces Limited-Edition Mexican Heritage Tin with Oracle Red Bull Racing Formula One Driver Checo Pérez in Celebration of the Spirit of Mexico

1 November 2023

PATRÓN TEQUILA Takes Over Inaugural Las Vegas Grand Prix and Celebrates Official Spirits Partnership of Oracle Red Bull Racing Team

31 October 2023

PATRÓN El Alto Celebrates Spooky Season with Queen of Halloween, Heidi Klum

1 July 2023

PATRÓN and Global Superstar Becky G Celebrate National Tequila Day with a PATRÓN Ranch Water

1 May 2023

PATRÓN El Cielo Officially Debuts with Star-Studded NYC Launch Event Featuring Doja Cat Performance

24 April 2023

PATRÓN® Tequila Invites You to Make Your Summer Shine Bright with a New to World Radiantly Smooth, Naturally Sweet Tasting Tequila--Introducing: PATRÓN El Cielo™

1 April 2023

PATRÓN El Alto Reaches for New Heights at Coachella 2023

25 May 2021

PATRÓN® Tequila Collaborates with Celebrity Tattoo Artist JonBoy to Put Cinco de Mayo in Your Hands with the PATRÓN x JonBoy Margarita Collection Kit

1 March 2021

Celebrate National Marg with the PATRÓN x Jonboy Margarita Collection

3 February 2021

PATRÓN Collaborates with Marcus Graham Project to Diversify the Next Generation of Leaders and Create Pathways in Media and Marketing

6 January 2021

PATRÓN. Real Tequila. for Real People.

6 January 2021

Wrap the Holiday with PATRÓN and Their First-of-its-Kind Virtual Bottle Wrapper

9 November 2020

PATRÓN Announces 'More Than Tequila Music Series'

18 August 2020

PATRÓN TEQUILA Helps Margarita Lovers Perfect Their At-Home Bartending Skills with the PATRÓN Margarita Smart Coaster by Barsys

5 August 2020

Twist up Your Summer Drinks with These Refreshing PATRÓN Cocktails

5 August 2020

Cool off This Summer with PATRÓN Frozen Cocktails

4 August 2020

PATRÓN Proudly Unveils Additive-Free Verification from Tequila Matchmaker

4 August 2020

PATRÓN TEQUILA Appoints New Master Distiller David Rodriguez Following Retirement of Francisco Alcaraz

5 May 2020

PATRÓN TEQUILA Opens the Virtual Bar to Celebrate Cinco de Mayo

New Destination for PATRÓN TEQUILA Announcements and Assets

PATRÓN® Tequila Unveils Oldest Release in the Brand's History

PATRÓN TEQUILA Honors Día de Muertos with Los Angeles Celebration Featuring Artist Alexa Meade

PATRÓN TEQUILA Becomes First Spirits Brand to Be Shoppable via Instagram Stories Through MikMak Partnership

PATRÓN® Tequila Further Elevates its World-Class Hacienda with the Introduction of Francisco Alcaraz Barrel Room

PATRÓN TEQUILA Sponsors the Klutch Sports Group All-Star Weekend

PATRÓN TEQUILA Creates Simply Perfect Experiences at Summer 2019 Music Festivals

PATRÓN TEQUILA Perfects the Poolside Experience with the Launch of Simply Perfect Cabanas

PATRÓN TEQUILA Partners with Secret Supper to Create Exclusive Dining Experiences Across the U.S. with the Roca PATRÓN Supper Series

PATRÓN TEQUILA Hosts Exclusive National Margarita Day Event with Appearances by Tom Schwartz and Katie Maloney of Vanderpump Rules

PATRÓN TEQUILA Hosts "Celebrate the Culture II" Emmys After-Party

PATRÓN TEQUILA Commits $1,000,000 to Support Bartenders and the Hospitality Community

11 March 2020

PATRÓN - Cold as Ice!

11 March 2020

King of the Cocktails

11 March 2020

BACARDI Announces New Brand

11 March 2020

Day of the Dead