PATRÓN El Alto Toasts to Music's Biggest Week

This GRAMMY Week, PATRÓN EL ALTO elevated the most buzzworthy parties with exciting collaborations featuring Republic Records, global pop sensation Troye Sivan, trailblazing producer HIT-BOY in partnership with Mass Appeal, and W Mag alongside Mark Ronson and Gucci.

PATRÓN EL ALTO celebrated with Republic Records, recently acclaimed as the Record Label of the Year, and their roster of talent at Hollywood hotspot, Bar Lis. The event was attended by artists Young Gravy, Shania Twain, Metro Boomin, Jelly Roll, and Noah Kahan.

On Thursday, PATRÓN EL ALTO hosted an exclusive celebration in honor of Troye Sivan's dual GRAMMY nominations. Held at the renowned Holloway House in Los Angeles, 30 VIPs enjoyed a chic pairing experience complete with signature cocktails.

On Friday night, PATRÓN partnered with HIT-BOY, in collaboration with Mass Appeal, to celebrate his Producer of the Year, Non-Classical GRAMMY nomination. The night started with an elegant dinner at Beauty & Essex and was followed by a vibrant after-party at the iconic Hip Hop Museum with hip-hop legends Nas, Jermaine Dupri, Maeta, among 400 other guests in attendance.

As the finale to an incredible week, PATRÓN EL ALTO was the exclusive spirits sponsor for the prestigious W Magazine, Gucci, and Mark Ronson's GRAMMYS after-party. This coveted event welcomed 400 distinguished guests, including over 100 A-list celebrities, to the legendary Bar Marmont in West Hollywood.

A glittering crowd enjoyed PATRÓN cocktails and danced all night long under a sea of disco balls to a high-energy DJ set by Mark Ronson. Selena Gomez arrived with Benny Blanco, John Legend and Chrissy Teigen chatted with friends, Dua Lipa and Callum Turner took over the dance floor, with many other VIPs in the room dancing until the early morning hours with a PATRÓN EL ALTO Espresso Martini in hand. Among them were Grammy’s host Trevor Noah, Troye Sivan, Becky G, Julia Garner, Keke Palmer, Sabrina Carpenter, Natasha Lyonne, Odell Beckham Jr., Kaytranada, Rashida Jones, Dove Cameron, Orville Peck, Kacey Musgraves, and many others.