PATRÓN El Alto Reaches for New Heights at Coachella 2023

The pinnacle of perfection, PATRÓN Tequila’s newest innovation for extraordinary moments of celebration elevated the most well-known and new parties including:

NYLON House – Held at a lush private estate just two miles from festival grounds, PATRÓN EL ALTO kicked off Weekend 1 at NYLON House as the exclusive, prestige tequila of the night. World renowned DJ, Alesso, ignited the crowd at the party with a captivating, on-stage moment where his DJ booth LITERALLY took PATRÓN EL ALTO to new heights. Offering out-of-this-world service at the PATRÓN EL ALTO VIP Lounge, guests had the opportunity to enjoy a VIP encounter that blended music, culture, and style, while toasting with the incredibly smooth and masterfully aged, PATRÓN EL ALTO. Special guests including Teyana Taylor, Alessandra Ambrosio and Rachel Zoe celebrated all night long with PATRÓN EL ALTO along with a variety of PATRÓN specialty cocktails.

Sturdy Oasis – PATRÓN EL ALTO entered the STURDY Oasis for Afro House, a night dance party focusing on sounds from AfroBeats' top DJs and artists. Guests including the likes of Alessandra Ambrosio and Scheana Shay, had the chance to enjoy tastings of PATRÓN Tequila’s newest innovation for extraordinary moments of celebration and the ultimate photo moment: PATRÓN EL ALTO-inspired swings.

Interscope – The much-anticipated Interscope party returned for its annual Coachella celebration with a luxurious daytime event in partnership with the must-have tequila of the weekend - PATRÓN EL ALTO. Held at Leonardo DiCaprio’s former Palm Springs home, the party was an exclusive retreat for Interscope artists, influencers and friends - including the likes of Camila Cabello, GloRilla, and Yo Gotti - complete with a swimming pool, tennis courts, celebrity chef catered food and PATRÓN EL ALTO pours.