PATRÓN TEQUILA Becomes First Spirits Brand to Be Shoppable via Instagram Stories Through MikMak Partnership

Ever the perfecter of experiences, PATRÓN tequila once again unveiled pioneering technology through a first-of-its-kind e-commerce partnership with MikMak. Launching ahead of the 2019 holiday season, the partnership brought PATRÓN’s core collection of tequilas to consumers across the country, digitally, for a simple-to-use, shopping experience via Instagram stories.

Recognizing that the future of online purchase lies in e-commerce and social media-based, on-demand triggers, PATRÓN tequila was the first liquor brand to leverage this technology, shortening the path to purchase for spirits drinkers online via ads in Instagram stories.

MikMak provides brands with cross-channel, cross-retailer insights they’ve never been able to connect to their digital marketing investments before. With MikMak, PATRÓN tequila was able to further perfect the e-commerce consumer shopping experience with a tailored approach based on data gathered on taste preferences, retailer preferences and more on a regional level.

The partnership is just the latest example of how PATRÓN tequila has leveraged technology to perfect experiences for consumers. Previously, PATRÓN tequila has pioneered the technology space with programming such as the the PATRÓN ARKit, “The PATRÓN Experience” which allows consumers to visit Hacienda PATRÓN right from their smartphone, the Amazon Echo Skill + Echo Show where PATRÓN tequila acts as your personal bartender and Google Home’s “Ask PATRÓN” skill.