PATRÓN EL CIELO – the world’s first four-times distilled prestige tequila – made its official debut in the US at a star-studded event in New York City with a surprise performance by Grammy award-winning singer and style icon, Doja Cat! The white & gold affair was a radiant evening that kicked off with a set by electronic music producer and DJ, Austin Millz.
Throughout the night, guests - including the likes of actors, Jodie Turner-Smith, Busy Philipps, Chace Crawford, Jeremy Pope and model Joan Smalls - enjoyed the smooth, sip of the summer - PATRÓN EL CIELO on ice with a slice - along with specialty cocktails like the PATRÓN EL CIELO Spritz and PATRÓN EL CIELO Martinis.
Doja Cat then took over the bar, wearing a custom look from PRISCAVera, which was inspired by a look from their Fall 23 collection and integrated the iconic PATRÓN bee emblem. She performed a show-stopping set, where she had fans singing along to her iconic hits like “Kiss Me More”, “Tia Tamera”, “Need to Know”, and more.
Following Doja Cat’s unforgettable show, producer and DJ SG Lewis took to the stage to close out the evening where guests continued to dance the night away until the late hours of the night.
PATRÓN has a long-standing history of working with bold innovators who have a passion for their craft, and aren’t afraid to push boundaries. As a global music and fashion icon who embodies this vision, Doja Cat was a simply perfect pairing to celebrate a global innovation as big as PATRÓN EL CIELO – the world's first four-times distilled prestige tequila on the market.