Global music sensation Becky G joined forces with PATRÓN Tequila to launch PATRÓN CRISTALINO in the U.S. on Thursday, Sept. 12 at the historic Olvera Street in Downtown Los Angeles. This one-night-only showcase honored their shared Mexican roots and the passionate spirit of Música Mexicana.
The longtime PATRÓN familia member electrified the crowd with a performance that embodied the genre's energy, performing an unreleased single called “Bluetooth”, along with other hits like “Chanel”, “Por el Contrario”, and “Shower.” Never before appearing on a stage together, Becky G was also joined by fellow Mexican musicians, Gabito Ballesteros and Tito Double P, where they led the crowd in a special toast with the new PATRÓN Cristalino that celebrated Mexican culture and the future of Música Mexicana. Gabito Ballesteros performed his hit singles “LADY GAGA” and “Neta”, along with a duet of “La Nena” with Becky G, and Tito Double P played “EL LOKERON”, “LINDA” and “DOS DIAS”.
The evening was enjoyed by VIP guests such as Harry Jowsey (Perfect Match), Dom Gabriel (Perfect Match), Tom Schwartz (Vanderpump Rules), Kelsey Anderson (The Bachelor), Chris Hahn (Perfect Match), Sofia Reyes (Mexican singer/songwriter), Broderick Hunter (Model), Gabriel Zamora (Influencer), Louie Castro (YouTuber/Influencer), and Dayna Kathan (Disrespectfully Podcast), celebrating Música Mexicana with PATRÓN CRISTALINO.
The purpose behind the event was to highlight the unstoppable global rise of Música Mexicana, a genre shattering boundaries and claiming its rightful place on the world stage beyond the Latin music category. Through the launch of PATRÓN CRISTALINO and its celebration of Música Mexicana, the brand is shining a light on the bold, innovative future of both tequila and Música Mexicana. This ultra-premium spirit embodies the same modern, passionate essence of Música Mexicana, while remaining deeply rooted in the rich traditions that inspire it. By partnering with visionary artists like Becky G, PATRÓN puts a spotlight on the exciting future of this genre and the tequila that celebrates it.