On November 2, 2019, PATRÓN tequila honored Día de Muertos, a Mexican holiday founded in culture and tradition, with a special celebration at City Libre in Los Angeles.
Throughout the evening, guests participated in interactive and immersive experiences such as a viewing of artist, Alexa Meade, as she painted a Día de Muertos live art installation, a flower crown making station, traditional Día de Muertos face painting, a spirited photobooth and of course sipped on a variety of colorful and delicious PATRÓN tequila cocktails, all while enjoying traditional Mexican dance.
Over 300 media, tastemakers and VIP guests joined PATRÓN tequila to celebrate the lives of the living and the dead by raising a glass in their honor.