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Latest News

Sport

16 June 2026

Tequila CAZADORES® and Cristo Fernández Card the Real Fans of Fútbol

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Consumer

15 April 2026

Meet PATRÓN® 100: A 100 Proof Tequila Born From 100% Tahona Tradition

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Entertainment

18 March 2026

PATRÓN® TEQUILA Unveils "The Perfect Pour," a Cinematic Collaboration with Acclaimed Director Guillermo del Toro

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Entertainment

15 January 2026

PATRÓN® TEQUILA Toasts its Iconic Place in Music as the Official Tequila Partner of the 2026 Grammy Awards®

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Consumer

21 August 2025

PATRÓN® Tequila Reimagines its Iconic Bottle and Packaging for the First Time in 36 Years

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Consumer

12 August 2025

Boiler Room and PATRÓN Tequila Team Up to Champion Artists at the Top of Their Game with an Exclusive Series

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Consumer

9 July 2025

PATRÓN TEQUILA Launches "CENSORED TRUTH" Campaign, Pulling Back the Curtain on What's Really in Your Tequila

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Consumer

2 June 2025

PATRÓN® Tequila Joins Forces with Punjabi Music Powerhouse Karan Aujla, for an Iconic Collaboration

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Consumer

7 April 2025

PATRÓN El Alto® Introduces New Minis Just in Time for Festival Season

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Consumer

7 March 2025

F1 LVGP Recap: Shaun White's F1 Vegas PATRÓN G.O.A.T. Circuit Takeover

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Consumer

25 February 2025

F1 LVGP Recap: Shaun White's F1 Vegas PATRÓN G.O.A.T. Circuit Takeover

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Consumer

25 February 2025

PATRÓN TEQUILA Launches "100% Additive-Free Tequila" Campaign Celebrating its Additive-Free History

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Entertainment

1 September 2024

PATRÓN Cristalino Celebrates Música Mexicana and Future of Tequila in Launch Event

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Consumer

7 August 2024

PATRÓN Celebrates Summer with the Naturally Sweet and Smooth PATRÓN El Cielo

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Consumer

25 July 2024

Discover the Finest PATRÓN Añejo in a New Light: Introducing PATRÓN Cristalino

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Entertainment

25 May 2024

PATRÓN El Cielo Shines Bright at F1 Monaco Grand Prix

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Entertainment

8 May 2024

PATRÓN TEQUILA Announces Global Partnership with Formula One's Five-Time World Champion Racing Team

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Entertainment

5 May 2024

PATRÓN TEQUILA Returns to the Miami Grand Prix and Celebrates Cinco de Mayo

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Entertainment

9 April 2024

PATRÓN El Alto Takes Over Coachella and Stagecoach Music Festivals, Turning Coachella Valley into the #Patrondesert

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Consumer

1 April 2024

PATRÓN Brings Back PATRÓN XO Cafe for Limited Run, for April Fool's Day

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Entertainment

1 February 2024

PATRÓN El Alto Toasts to Music's Biggest Week

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Consumer

1 December 2023

PATRÓN TEQUILA Makes its Mark During Art Basel Miami

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Sport

3 November 2023

PATRÓN Tequila Introduces Limited-Edition Mexican Heritage Tin with Oracle Red Bull Racing Formula One Driver Checo Pérez in Celebration of the Spirit of Mexico

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Entertainment

1 November 2023

PATRÓN TEQUILA Takes Over Inaugural Las Vegas Grand Prix and Celebrates Official Spirits Partnership of Oracle Red Bull Racing Team

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