PATRÓN EL ALTO took over the desert for the world’s most iconic music festivals - Coachella and Stagecoach. Showing up at some of the year’s most coveted events, PATRÓN EL ALTO extended the invite to VIP guests for an unmissable, prestigious PATRÓN Desert experience.
With the luxurious PATRÓN EL ALTO stealing the spotlight, individuals felt the pulse of PATRÓN at each festival weekend. The brand served as the VIP ticket to an unforgettable festival experience.
The epic desert takeover included high-energy and can’t miss events at the iconic Desert Nights by TAO Group Hospitality, Framework in the Desert, and for the first time ever, the legendary NEON Carnival. PATRÓN EL ALTO also teamed up with Gallery Desert House by Gallery Media Group to provide music-lovers with the ultimate and most luxurious, festival party oasis filled with non-stop entertainment, music and signature drinks.
PATRÓN EL ALTO also toasted to show-stopping performances with some of the biggest performers and DJs including GRAMMY-winner Victoria Monet, Anderson .Paak (aka DJ Pee.Wee), Chantel Jeffries, Austin Millz and more. The prestige tequila was front and center for music’s biggest moments all month long, celebrating the momentous occasion with top artists.
With PATRÓN EL ALTO taking center stage, it further cemented its status as the choice handcrafted, prestige tequila, meant to be enjoyed with friends, toasting to iconic moments like Coachella and Stagecoach. Festival season was never the same – it was a PATRÓN Desert takeover!