PATRÓN announced the appointment of new Master Distiller, David Rodriguez, on the heels of the retirement of PATRÓN’s legendary Master Distiller, Francisco Alcaraz. Alcaraz, will officially retire after a remarkable career that has set the tequila category standard for excellence and Rodriguez will step into his new role as Master Distiller effective immediately.
Rodriguez continues to be a leader in his field, as he takes on the role of Master Distiller for the world's number one ultra-premium tequila. A visionary steward of the PATRÓN brand for nearly 18 years, Rodriguez has worked side by side with legendary Master Distiller, Francisco Alcaraz, to produce and approve every batch of PATRÓN that leaves the distillery in Jalisco, Mexico.
Prior to his retirement, Francisco Alcaraz solidified his legacy as a household name in the tequila industry with 50 years of service including more than 30 years at PATRÓN. During his tenure, Alcaraz has helped shape PATRÓN to the global, iconic brand that it is today selling 2.8 million nine-liter cases around the world. His accomplishments include helping define PATRÓN's signature taste profile, development of the core tequilas along with the limited-edition releases, leading innovation and experimentation and serving as a recognized and well-loved global brand ambassador helping drive the brand's expansion.
"I am privileged to have had such a fulfilling and life changing career at PATRÓN tequila," said Francisco Alcaraz, legendary Master Distiller. "The time has come to pass the baton and there is no better person for the job than David Rodriguez. I am grateful to leave my life's work in the hands of such an incredible and passionate professional. David is like family to me and I know he will carry on and honor the PATRÓN process."