On National Margarita Day, PATRÓN tequila hosted a private event for media and influencers and their guests for an interactive and educational event at the acclaimed Ghost Donkey bar in NYC. Co-hosted by Tom and Katie Schwartz from Bravo TV’s Vanderpump Rules, the event featured a Margarita Master Class and unique touch points throughout the day.
Top Highlights:
● Margarita Master Class: Stephen Halpin and Tom Schwartz hosted a Margarita Master Class where guests learned how to make the Classic and Perfect PATRÓN Margaritas.
● Post-Class Happy Hour: Attendees had the opportunity to make their own salt mixes for custom salt rimming, enjoyed specialty margaritas and Mexican bites, and competed on social media for a chance to win a bedazzled PATRÓN tequila bottle of their own.
● PATRÓN Swagger: Took over the Ghost Donkey bar with branded, Instagrammable elements such as a wall made of real limes, a balloon arch and lime shaped displays, back bar takeover with PATRÓN tequila bottles and custom decals on mirrors and windows.